VELEM Apparel was an exercise in brand creation: a sneaker and apparel company whose mission was to inspire creativity in self expression while celebrating & paying homage to classic art!
VELEM’s line of sneakers, the Gallery Line, was a collection of low top and high top vegan leather sneakers with fine art inspired designs. The line reflects a selection of paintings by impactful and critically acclaimed artists from a range of cultures and timelines with the goal of educating about these important artistic figures.
This project was a playground for me to apply all the skills I had learned in school and on my own to build a cohesive brand with a strong identity: I designed the shoes using Adobe programs like Photoshop, used my photography skills to make stills and ads, wrote all my copy & Instagram ads and made the website via Shopify for a limited run of sneakers!