KOVAL Distillery

At KOVAL Distillery, I led consumer-facing marketing across digital, social, and print, translating new product launches and the distillery’s brand story into compelling campaigns and content. I managed KOVAL’s Instagram presence and content strategy, developed newsletters and email campaigns, wrote product copy, press releases, sell sheets, brochures, and social content, and produced original photography and videography. I also managed paid advertising across Instagram and Facebook, supporting product awareness and audience growth. In partnership with our developer, I helped redesign and optimize KOVAL’s website for SEO and emerging AI-driven search, strengthening the brand’s discoverability across digital channels. I also led new initiatives to bring our products to new markets, such as our customized wedding favor offerings I conceptualized and spearheaded the execution of, partnering with the Knot as a vendor.

Below is a selection of some of my photography and design work for KOVAL. You'll find photography taken for socials, sell sheets and shelf talkers for new products, as well as a new poster example.